free seo tools – 8 Best Free SEO Tools To Use In 2020

Free SEO Tools – A good marketer or content writer needs to have a good understanding of how their website performs. To achieve the highest number or rankings on the web, you have to optimize your website for incoming traffic. For that goal, you’ll need the best Free SEO Tools, and here they are!

We require a list of awesome Free SEO Tools that are either free to use. offer a premium version (meaning that you need to pay only if you wish to access extra features).

If you are working on a low budget and need to perform a standard set of tasks, it’s better to use the free version. You can go for the paid version only when you want to use all the features of the tool.

there are lots of best Free SEO Tools are available in the market. Are you guys excited? Let’s discuss the 8 best Free SEO Tools (or Premium) for 2020.

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of organic traffic to your website or blog through organic search engine results.

The benefits of SEO are obvious: free, passive organic traffic to your website or blog, month after month.

But how do you optimize your articles (content) for SEO, and what “ranking factors” actually matter?

To answer that, we first need to understand and learn how search engines work.


8 Best Free SEO Tools To Use In 2020

Here is the list of top 8 Free SEO Tools To Get higher rankings on the web To Use In 2020.

  1. Google PageSpeed Insights
  2. Mobile-Friendly Test (AMP)
  3. Ahrefs Backlink Checker.
  4. Keyword Tool.
  5. Moz SEO Tools.
  6. Plagiarism Checker.
  7. XML Sitemaps Generator.
  8. SEMrush.

Note: I will always update this list to give you the latest Free SEO Tools.

So, please bookmark this page. keep coming back here when I upgrade it.

let’s know it in more detail.


1. Google PageSpeed Insights Tool

Free SEO Tools - Google PageSpeed Insights

Website page loading speed is one of the most important factors. Better site speed helps to increase organic users and higher rankings.

Google PageSpeed Insights tool is a free tool that checks the speed of your website and provides suggestions to improve it.

Just enter your website domain or blog’s URL, click the “analyze” button, and boom the tool will automatically check the speed and overall user experience of your site and provide an average score – for both desktop and mobile (AMP).

Scores rank it totally depends on your website design.

A score of 90+ it means your website is too FASTER than other sites.

If you have a score between 50-90 is considered AVERAGE speed.

If you have a score below 50% it means your site is SLOW. So you need to improve or optimize your site.

If you got a score above 90 to offer your visitors a great site experience and it helps to increase your chances of ranking higher in the search results.

The tool checks the speed of your site on both desktop and (AMP version) mobile.

You can quickly understand your website is fast, average or slow.

It also suggests improving your page’s performance metrics.

In July of 2018, Google released a major update to its mobile ranking factors: page speed became a top-ranking factor for mobile (AMP) searches. So Google PageSpeed insights Tool is useful because it helps you optimize your website.


2. Mobile-Friendly Test (AMP) Tool

Free seo tools - Mobile-Friendly Test

Mobile users & mobile devices are increasing day by day. Users using their mobile phones to access the internet more than desktop. therefore it’s very important to optimize your website for mobile (AMP) devices also.

Mobile-Friendly Test tool is a free SEO tool that lets you check the responsiveness of your site on a mobile platform.

Just enter the URL of the website that you want to test and then click the “run test” button. In just a few seconds, you will know if your website is mobile-friendly or not. Simple as that.

The tool is fast & quickly checks whether your website is mobile-friendly supported or not.

It recommends many ways to optimize your website for mobile devices.

Making a fully responsive site that automatically adapts itself as per the mobile device resolutions used by the visitor is the best way to improve the visitor’s experience. Google’s Mobile-Friendly Test tool quickly checks whether your website is really durable for mobile audiences or not. It also provides a list of recommendations that you can implement in order to create your website mobile friendly and avoid higher bounce rates from frustrated site visitors.


3. Ahrefs Backlink Checker

Free seo tools - Ahrefs Backlink Checker

Ahrefs is the most recommended SEO tool for beginners. Ahrefs provide paid services and advanced SEO tools. But Ahrefs offers a backlink checker tool for free. That allows you to check the top 100 links pointing to any site.

Just enter the URL that you want to analyze and this tool will not only show you your website domain rating score.

But it will also extract the top 100 links (one link per domain) from source pointing to the site.

It provides one of the best powerful link checkers tools that accurately checks the top backlinks.

The tool performs fast and generates average accurate results within a seconds.

You can also check the total number of backlinks and the total number of referring domains list pointing to any website.

It also shows the anchor text and domain rating.

Ahrefs’ link checker lets you conduct a quick analysis & information of the top backlinks pointing to any domain so that you can easily plan your link-building strategy.

If you want to use each and every link pointing to any domain, increase the number of keywords you want to track, etc., then you need to subscribe to the Premium version for $99 a month. But they also provide Premium version free. Just try 10 days free trial.


4. Keyword Tool

Free seo tools - Keyword Tool

Keyword Tool is also the best Free SEO Tools in the market. Keyword research is one of the most important jobs that every SEO needs to perform, but researching keywords is a time-consuming process without the best SEO tools.

Keyword Tool is a copy of Google’s Keyword Planner. It is the free alternative for Google’s Keyword Planner and it offers lots of relevant keyword suggestions & recommendations for every type of research.

Just enter your main “focus” keyword in the search box, select search engine or platform, and then select the targeted country audience from the drop-down list.

The tool will give you the best keywords to target based on your main focus keyword.

It suggests up to 700+ search terms for every keyword research.

The best part is that. this tool includes long-tail keywords in the results. You can also select which country to search for keywords, on many platforms (Google, YouTube, Amazon, etc.), and in your language.

In addition, you can also filter out negative keywords and sort them by keyword suggestions or common questions that use your focus keyword.

This tool is great when you’re working on those very specific phrases that your audience is using to try and find you. It works similar to doing an incognito mode Google search, but with more added value.


5. Moz SEO Tools

Free seo tools - MOZ Link Explorer

A Free SEO Tools created by Moz company, Link Explorer is generally a link analysis tool. It offers a view of a website’s backlink profiles and includes page link statics such as domain authority (DA), page authority (PA) and established links.

Just enter the URL of your choice that you want to research in that tool. this tool will give you a comprehensive analysis of the URL or domain, including the domain, linking domains and anchor text as well.

It lets you research your competitor website pages links and compile them on the basis of DA and PA.

You can also find and fix broken links from your website.

You can collect information about the spam score of links pointing to your site so that you can remove such links. Make it changes and solve linking issues etc.

You will know new and lost links and discover the top-performing content on your website.

It will help you to maintain links. Links are not going to die, meaning that the only perfect way to make your website rank higher in the Google search results is by earning links. Moz Link Explorer helps you to analyze your site’s link profile, compare it with your competitor’s site link profile and then it will give link opportunities that you can use to defeat your competitor in the organic search results.

Moz is the one SEO Tools company that gives you 1 Month free trial premium access. With the free version of Moz Link Explorer, you can research only 10 queries with 50 rows of data. For more comprehensive research with unlimited queries, you need a premium version starting at $99 a month. But you can try trail premium access for the first month.


6. Plagiarism Checker

Free seo tools - Plagiarism Checker

Plagiarism Checker tool you should try every time when you are going to write an article for your website or blog.

Plagiarism Checker tool has the ability to check plagiarism (copied content) by matching your content text against billions of webpages on the Internet. Once you upload your content, it will automatically run it against every other existing content on the web within a seconds, it is the fastest plagiarism scanner you’ll ever come across in your lifetime.

To try this plagiarism checker, first copy and paste your content text in the box, and then click on the blue button that says “Check Plagiarism!” then sit back and watch as your article has 100% unique content or copied content in just a few seconds.


7. XML Sitemaps Generator

Free seo tools - XML Sitemaps Generator

As preferred by Google, “A sitemap is an XML file where you give information about the pages, media and other files on your website, and the relationships between both of them. Search engines like Google, yahoo read this file to more intelligently crawl your website. An XML sitemap tells the crawler which files are important in your website, and also provides valuable information about these files.”

Having an XML sitemap is another way to have a highly indexable site. This SEO tool allows you to create an XML sitemap for your website with both XML and HTML variants.

Just enter the domain or URL of your website and the tool will start generating the XML Sitemaps for you.

You can get your XML sitemap really quickly without the need for any errors.

This tool will send the generated Sitemaps by email. so that you can put it on your website

XML Sitemaps helps your website to improve the crawlability of a website. With the help of XML Sitemaps, you can make separate versions of HTML and XML sitemaps that are beneficial for both the visitors and the search engines.

You can make an XML sitemap for up to 500 pages in the free version. If you have a huge website, then you need to purchase the premium version of the XML Sitemap.


8. SEMrush

Free seo tools - SEMrush

SEMrush is one of the best Free SEO Tools software that every marketer must use it. It helps to comprehensive SEO audit and displays the percentage of search organic traffic and the number of backlinks that a website has. You can even try keyword research, topic research and detailed competitive statics using this tool.

Login to the SEMrush control panel. Enter the domain or URL that you want to analyze. The tool will quickly analyze & identify the amount of traffic the website receives, which top keywords that are sending that high traffic, the total amount of backlinks along with the referring domains. SEMrush also provides an easy to understand overview of anchor text and link type.

You can also check information about a Domain vs Domain competitive statics.

The keyword research helps you find the best keywords for your website.

The content analyzer tool helps you to find the quality of content on your website and highlights the major errors in it.

SEMrush is one of the most popular Free SEO Tools available in the market. If lets you look at each and every element of SEO starts from keyword research to link building. If you want only one tool to get started, then SEMrush should be your first priority.

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